VIDEO: 3 Reasons Why You Need Conversion Rate Optimization (CRO)


Video Transcript Welcome to ClickMetrix - A place for you to learn how to quickly turn YOUR traffic into revenue, and today I’m going to share with you 3 reasons why you NEED Conversion Rate Optimization. So Let’s Get started! It’s cost-effective Number one is easy; assuming you already have traffic to your website, it makes more sense to make money out of your CURRENT traffic, rather than pay for more new traffic. And once you do decide to get new traffic, you’ll have a much better sense of … [Read more...]

How To Increase Landing Page Conversions with Video


I love videos, and so do you! Are they worth the investment? Should you get a video made for your product/service? When is a video too long? Too short? What are the benefits? These are just some of the many questions I am going to address in this post. Most importantly though, I am going to show you some best practices to getting the most out of your videos - specifically, getting the most CONVERSIONS. To Be Continued... … [Read more...]

How to Optimize Your Conversion Funnel with User Experience (UX)


Positive User Experience Gets You More Conversions Say you have yourself an e-commerce website. You have traffic and you have sales, but you're just not quite happy with the numbers. You want more sales from the traffic you are currently getting. Let's put it like this, there are many factors that could come into play when trying to understand why it is users are coming and going without buying. But one big factor is your website's user experience. In this post I will share with you some of … [Read more...]

How to Increase Conversions with The Scientific Method


The Fundamental Flaw in Many CRO Initiatives With everyone taking a shot at Conversion Rate Optimization (CRO) nowadays, I have sat and watched as a very bad habit began to sprout. People are going nuts with A/B Testing without knowing why exactly they decided to test a specific variable over another. Why are you testing this variable? The common answer is, "I am trying to increase my conversion rate". This is not the right answer. The reason why you should be testing something in the … [Read more...]

What is CRO and Why It is Important for Your Business


What is Conversion Rate Optimization (CRO)? Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it. -- H. James Harrington To Be Continued... … [Read more...]