VIDEO: 3 Reasons Why You Need Conversion Rate Optimization (CRO)

Video Transcript

Welcome to ClickMetrix – A place for you to learn how to quickly turn YOUR traffic into revenue, and today I’m going to share with you 3 reasons why you NEED Conversion Rate Optimization. So Let’s Get started!

It’s cost-effective

Number one is easy; assuming you already have traffic to your website, it makes more sense to make money out of your CURRENT traffic, rather than pay for more new traffic. And once you do decide to get new traffic, you’ll have a much better sense of the kind of traffic you want to attract. Bottom line is, with CRO you get the most of your current traffic AND your new Traffic.

CRO helps you Understand Your Audience

This is a big one! With CRO, you’ll be able to find out exactly what it is your visitors are looking for so that you can serve it to them right away, as soon as they arrive. Doing this will increase your customer’s appreciation for your service and is likely to get them to keep coming back!

CRO gets you More Ad Spend

With the first reason, CRO converts your current traffic. The more conversions out of your current traffic, the more money you’ll have for Ad Spend to attract new customers. On top of it all, because you have a better understanding of your audience through CRO, you’ll know exactly what kind of traffic you want to attract so that when they arrive, they convert right away! You see that nice little circle there? Love it! Anyways, thanks for watching And please, like, subscribe, share, and be sure to check back either here or at to learn more about CRO. If you want to get in touch, you can find me at, Google+, LinkedIn, and Twitter! Cheers!

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